Starter
Brands piloting RCS campaigns
RCS message₹0.25 approx / message
- Up to 5 million messages
- Google-verified RCS sender setup
- Rich cards and branded messaging
- Automatic SMS fallback
- Basic campaign builder
- Delivery and read receipts
Email support
Business solution
RCS Messaging
Rich Communication Services — branded, interactive messages with images, carousels and buttons delivered natively.
RCS Messaging
Fully managed setup
Fast onboarding
Live in days
Compliant
DLT & operator approved
Live analytics
Real-time reports
Dedicated support
Campaign assistance
Overview
Why RCS Messaging
RCS (Rich Communication Services) upgrades traditional SMS into a branded, interactive experience — delivered directly to the native messaging app on Android devices. Send verified messages with your logo, high-resolution images, carousels, suggested replies and action buttons, with read receipts and engagement analytics that SMS never could.
RCS Messaging workflow
Turn a native mobile message into an interactive branded journey
01Create
Rich cards & carousels
02Target
Select the right audience
03Engage
Buttons & quick replies
04Track
Reads, clicks & actions
Securely managed through your Webscrews client portal
Program fee
Custom quote
Subscription-based · 0% EMI available
Features
What's included
Verified branded sender with your logo
Rich cards, carousels & action buttons
Suggested replies for conversational flows
Automatic SMS fallback for unsupported devices
Read receipts & engagement tracking
Campaign scheduling & audience targeting
OTP & transactional RCS support
Detailed delivery analytics dashboard
Use cases
How businesses use it
01
Marketing
Visually rich product launches and offers with images and buttons.
02
Commerce
Product carousels and direct buy/visit actions inside the message.
03
Alerts
Branded transactional alerts that customers instantly trust.
04
Feedback
Surveys and rating flows with one-tap responses.
Plans and pricing
RCS messaging plans
Usage prices are indicative and may vary by monthly volume, operator route, rich-message format, fallback usage, setup and compliance requirements. Our team will confirm your final quote after reviewing your requirements.
Most popular
Growth
Brands running rich-media campaigns
RCS message₹0.18 approx / message
- Up to 10 million messages
- Everything in Starter
- Carousels, videos and CTA buttons
- Suggested replies and chip sets
- Two-way RCS conversations
- Campaign analytics and A/B testing
- API access
Priority support and account manager
Enterprise
Large-scale RCS and fallback programs
RCS messageCustom volume-based
FallbackCustom volume-based
Platform feeCustom negotiated
- Up to 15 million messages
- Everything in Growth
- Operator approvals managed end-to-end
- Multi-agent and multi-brand senders
- Custom fallback chains
- Dedicated SLA and monitoring
- Compliance support
24/7 dedicated support
Cost calculator
RCS Messaging cost calculator
Estimate your monthly and annual spend for this channel.
Estimated cost
10,00,000 messages / month
- Usage (10,00,000 × ₹0.25)
- ₹2,50,000
- Platform fee
- ₹0
- Setup fee (one-time)
- ₹0
- GST @ 18%
- ₹45,000
- Estimated monthly total
- ₹2,95,000
Avg cost per message
₹0.29
Projected annual spend
₹35,40,000
Setup fee counted once
Estimates only. Actual delivery, channel eligibility, operator routes and billing conditions may vary. Final commercial pricing is confirmed by our sales team.
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Access your RCS Messaging dashboard, manage campaigns, view delivery reports and recharge your account.
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